How to Market Your Independent Collision Repair Shop

In this webinar, OEC’s Tyler Hasty sits down with three collision shop owners who share what they’ve learned from years of pursuing OEM certifications, including what prompted them to start, how certifications have shaped their shop culture and processes, and what a real certification journey looks like from the ground up.

Choosing the right collision repair shop matters. This video explains what certification means, why it’s important for vehicle safety and quality, and how it helps ensure repairs are done right.

Even when the repair work is done right, missing documentation can lead to denied supplements and lost revenue. As vehicle complexity increases, shops need a better way to capture OEM procedures, calibrations, and parts from the start. Here’s why documentation matters more than ever.